Sales & partnerships across hospitality, food, and development.
Based in Calgary, Alberta.
Most of my work runs in three lanes. Hospitality fills the calendar today — sales for True Key Hotels & Resorts across eight properties in British Columbia. Alongside that, I keep my hand in restaurants and in construction, mostly through people I've known for a long time, and almost always by referral.
What ties it together is the same job in every room. Putting deals together. Putting the right people across the table from each other. Doing the work that comes after. Some of what reaches me has been somewhere else first — stuck rooms, tough partnerships, trust that has gone sideways. I take a few of those on each year.
One thing to know in advance. I'd rather walk away from a deal than talk around the truth. That has cost me business. It has also kept it.
I lead sales for True Key Hotels & Resorts across eight properties in British Columbia — roughly five hundred suites and rooms in the Columbia Valley, on Vancouver Island, and along the Pacific Rim coast. I work alongside owners, general managers, and our sales coordinators to keep the standard consistent and the calendar healthy.
Corporate room blocks, conferences, and leadership retreats. Weddings, family programs, and group bookings of any size. Wholesale and tour-operator contracts; FIT and group rates. Long-term partnerships with brands, operators, and DMOs.
Concept and opening partnerships. Operator and supplier introductions. Room-block and group programs at adjacent properties. Most of this work runs through people I've known for a decade or more.
Partner introductions, deal facilitation, and the kind of stakeholder conversations where a third person at the table makes the difference. Calgary, Alberta, and adjacent. By referral.
Some of what reaches me has been somewhere else first — stuck deals, partnerships that need re-grounding, trust conversations between principals. I take a few of those on each year, and only by referral.
The deals worth doing have taken years to build. I'd rather move slowly with the right people than quickly with the wrong ones. When something does fit, I move quickly.
I'll tell you when something fits and when it doesn't. I've walked away from deals over this. I'll do it again. It's the only way the trust holds, and the only way the next call comes.
A small wedding party, a five-night corporate program, a wholesale contract a year in the making. Different scale, same care.
A few lines from clients and partners over the years. Anonymized until I have permission to name names.
“What I value most about Shrikant is that the answer is the same when the room is full and when it's just us on a call.”
“He brought the right two people to the table at the right moment. The deal happened because of that, and not really because of anything else.”
“In my industry, you find out who you can trust when something goes wrong. Shrikant was the call I made.”
“Twenty minutes with him is worth two hours with most people in the room.”
Composites — pattern intact, specifics anonymized. Stand-ins for the real ones, which stay between me and the people involved.
A restaurant group in Calgary asked me to help find them a property partner for a hotel rooftop concept. I spent two weeks with their team and concluded — and told them — that the property they were eyeing wasn't right. Wrong covers, wrong adjacency. They were furious for about a day. We found a better fit two months later. They have referred me twice since.
A developer in Alberta had a project that had stalled. The principals were not really fighting; they had just stopped talking. I sat in the room for three meetings, said almost nothing in the first one, and asked one question in the third. The deal closed inside the quarter. Sometimes the work is just being a third chair at the table.
A wholesale buyer from Toronto wanted a contract on terms I knew the operator could not deliver in shoulder season. I told her so, in the first meeting. She thanked me, signed a smaller and more honest version of the deal, and brought me three more buyers the next year. Telling the truth is usually the cheapest sales tool I have.
Roles shown are the hospitality positions. Restaurant and development work has been on a partnership and advisory basis, and is not catalogued here.
The simplest way is LinkedIn — linkedin.com/in/shrikant-rohamare. I read every message and try to reply within a working day.
If you're in Calgary, an introduction over coffee is welcome. I'm at industry events across Canada through the year, most consistently Rendez-vous Canada, and happy to set time aside if you'll be there.
A hotel block, a restaurant opening, a partnership in development, or something stuck that has been somewhere else first — write. The first conversation costs nothing, and an introduction is not required.